1941 – 2018
Founding of the company Wilhelm Grabher & Co in Lustenau, Austria
The foundation for the Vorarlberg family business 11er Nahrungsmittel GmbH were laid by Wilhelm Grabher in 1941. Back in those days he founded a small mobile greengrocery business together with his brothers. Eventually the leading producer of potato specialities in Austria was to develop from the concept of supplying the surrounding villages with fresh vegetables. The pledge of quality was already a firm part of our company culture then and continues as such to the present day.
The 11er sauerkraut factory
Everything didn't always revolve around the terrific tuber for the 11er. Before the potato specialities arrived 11er produced sauerkraut in its own factory. Later on in the face of increasing demand from foodservice French fries were also produced. Due to their great success these eventually replaced the sauerkraut completely.
The first 11er cold store
It was not always as easy to store deep-frozen products as it is today. In contrast to the present day with its ultra-modern cold storage and refrigerated transportation things were significantly more complex at that time.
Back then 11er was already banking on innovation and cutting-edge technology and thus erected its first cold store in 1975.
Start of construction of the second 11er cold store
Needless to say as a result of the continuous growth in demand for 11er potato products it was also time to expand the storage facilities. With the construction of a second refrigerated warehouse as early as the mid-1980s 11er was already on the right track to becoming Austria's leading producer of potato specialities.
Launch of a world first
With the introduction of an eco-system for edible oil at the start of the 1990s 11er created a world first. The new 11er-SENNA-ECO-SYSTEM functions as a dispensing unit - for oil only.
Being easy and convenient to operate it eliminated empty cans and their disposal. Thus one was able to take a further step along the path of environmental protection.
The Potato Service Company (KSG)
With establishment of the KSG we provided the 11er farmers with their own advisory centre. The duties of our potato specialists include providing advice for our long-term contract farmers and supporting and assisting them in the cultivation and harvesting of quality potatoes.
At the company site in Heimstetten the staff tend to our very own 11er seed potatoes. Storage of our crop in our own storage facility has also been the responsibility of our potato service company since the mid-1990s.
11er Climate Initiative
As a producer of frozen potato specialities, we depend on fertile soil, clean water and pure air, which is why we have always endeavoured to produce in as natural a way as possible. Since 2015, we have been actively engaged in climate protection and have since been building strongly on the pillars of avoiding and reducing CO2 emissions along our entire value chain. Carbon dioxide that we are unable to reduce and avoid has been offset by the purchase of climate protection certificates by the end of 2022. We look back on this with pride.
All current information on the 11 climate initiative is available here.
Saving up to 5,500 tonnes of CO2 per year
At 11er we have a clear environmental protection strategy. What began in the early 1980s with the construction of the first biogas plant developed to become the first 100% carbon neutral frozen potato specialities in the world.
The ground-breaking in May marked the start of the construction of a new, higher-capacity biogas plant at 11er. The company has consequently been able to convert all such production waste as potato peelings into fuel-quality biogas on its own premises since autumn 2016. The completion of the new facility has allowed the company to usefully recycle all residual materials and reduce its carbon footprint by up to 5,500 tonnes of CO2 a year!
11er Genuss Bus wins European Streetfood Award for Austria
In May 2019, our 11er Genuss Bus team took the national title at the Austrian Streetfood Awards in Vienna and thus also qualified for the European Streetfood Contest in Malmö, Sweden. Also in Malmö our chef team could convince: Our signature dish, the extraordinary 11er Alpendöner with the delicious PimpYourFries, made 1st place in the category "Best Vegetarian".
Construction of the deep-freeze warehouse IV
A new, state-of-the-art and fully automated high-bay warehouse was built on a total area of 2,000 m2 on the existing premises. It has a storage capacity of 8,000 pallet spaces. With the construction of this deep-freeze warehouse, 11er is committing itself to the current business location and gaining independence and flexibility for the future.