1941 - 2015

1941

Founding of the company Wilhelm Grabher & Co in Lustenau, Austria

The foundation for the Vorarlberg family business 11er Nahrungsmittel GmbH were laid by Wilhelm Grabher in 1941. Back in those days he founded a small mobile greengrocery business together with his brothers. Eventually the leading producer of potato specialities in Austria was to develop from the concept of supplying the surrounding villages with fresh vegetables. The pledge of quality was already a firm part of our company culture then and continues as such to the present day.

The Grabher brothers

In the beginning the four brothers, Rudolf, Wilhelm, Ludwig and Ernst Grabher (l. to r.) drove from village to village with horse and cart and traded primarily with fruit, potatoes and cabbage. Thus the brothers laid the foundations for the current family business 11er.

1968

The 11er sauerkraut factory

Everything didn't always revolve around the terrific tuber for the 11er. Before the potato specialities arrived 11er produced sauerkraut in its own factory. Later on in the face of increasing demand from foodservice French fries were also produced. Due to their great success these eventually replaced the sauerkraut completely.

1971

French fries on course for success

The advent of the 1070s was the beginning of a new era at 11er: The first French fries were produced. As a result of their huge success the production of French fries was expanded within a few years.

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1975

The first 11er cold store

It was not always as easy to store deep-frozen products as it is today. In contrast to the present day with its ultra-modern cold storage and refrigerated transportation things were significantly more complex at that time.

Back then 11er was already banking on innovation and cutting-edge technology and thus erected its first cold store in 1975.

1978 - 1979

11er enters the retail trade

It was only a matter of time before 11er French fries managed to make the leap from the restaurant onto the household plate.

At the end of the 1970s the tasty French fries were available from the supermarket for the first time.

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1983

Foundations for environmental protection

At that time it was already an aspiration of the owners to do something for the environment and set their store by regenerative energy. Thus the first biogas plant was commissioned and an effluent treatment plant installed.

1986

Start of construction of the second 11er cold store

Needless to say as a result of the continuous growth in demand for 11er potato products it was also time to expand the storage facilities. With the construction of a second refrigerated warehouse as early as the mid-1980s 11er was already on the right track to becoming Austria's leading producer of potato specialities.

1988 - 1991

Making the most of the potato

Even at that time 11er was endeavouring to make the most of the potato. Hence with the establishment of the own speciality line in good time the foundations were laid for our current range of crispy rosti and fine croquettes.

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1993

Launch of a world first

With the introduction of an eco-system for edible oil at the start of the 1990s 11er created a world first. The new 11er-SENNA-ECO-SYSTEM functions as a dispensing unit - for oil only.

Being easy and convenient to operate it eliminated empty cans and their disposal. Thus one was able to take a further step along the path of environmental protection.


1994

The Potato Service Company (KSG)

With establishment of the KSG we provided the 11er farmers with their own advisory centre. The duties of our potato specialists include providing advice for our long-term contract farmers and supporting and assisting them in the cultivation and harvesting of quality potatoes.

 

At the company site in Heimstetten the staff tend to our very own 11er seed potatoes. Storage of our crop in our own storage facility has also been the responsibility of our potato service company since the mid-1990s.

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  • kartoffel lager 11er frastanz

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2003

The 11er factory outlet

Those who don't necessarily want to go to the supermarket or wholesaler to purchase their crispy rosti or French fries can obtain them directly from the 11er factory outlet since 2003. Here you can get our 11er products and a lot more ... a visit is well worthwhile!

2008

Energy saving through heat recovery

With the construction of a heat recovery plant we have taken another step closer to achieving our objective of environmental protection. For example it is possible to prepare 70,000 l of hot water using the heat from our production.

2014

11er in new look

Through a complete relaunch of the 11er packaging we have brought a breath of fresh air to the refrigerated point of sale!

2015

100% Carbon neutral

At 11er we have a clear environmental protection strategy. What began in the early 1980s with the construction of the first biogas plant developed to become the first 100% carbon neutral frozen potato specialities in the world.

As a producer of frozen potato specialities we are dependent upon fertile soil, pure water and clean air. That is why we have decided that production of our products be 100% carbon neutral from the potato field through to the refrigerated point of sale. You can find more information on our 100% carbon neutrality here.

2015

100% Carbon neutral

At 11er we have a clear environmental protection strategy. What began in the early 1980s with the construction of the first biogas plant developed to become the first 100% carbon neutral frozen potato specialities in the world.

As a producer of frozen potato specialities we are dependent upon fertile soil, pure water and clean air. That is why we have decided that production of our products be 100% carbon neutral from the potato field through to the refrigerated point of sale. You can find more information on our 100% carbon neutrality here.

2016/17

Der 11er Energiekreislauf

Mit der neu errichteten Biogasanlage setzten wir einen Meilenstein in Richtung Energie-Kreislaufwirtschaft und CO2-Neutralität. Die Reststoffe aus unserer Produktion werden in der Anlage zu Biomethan umgewandelt. Um Dieses als Treibstoff nutzen zu können, haben wir bereits die ersten Kartoffel-LKWs auf Gasbetrieb umgestellt. Diese LKWs fahren mehrmals täglich zu unserem Kartoffel-Lager und wieder zurück nach Frastanz und bringen die frischen Kartoffeln aus denen dann kurze Zeit später unsere Kartoffelspezialitäten werden.