1941 – 2022
Founding of the company Wilhelm Grabher & Co in Lustenau, Austria
The foundation for the Vorarlberg family business 11er Nahrungsmittel GmbH were laid by Wilhelm Grabher in 1941. Back in those days he founded a small mobile greengrocery business together with his brothers. Eventually the leading producer of potato specialities in Austria was to develop from the concept of supplying the surrounding villages with fresh vegetables. The pledge of quality was already a firm part of our company culture then and continues as such to the present day.
The Grabher brothers
In the beginning the four brothers, Rudolf, Wilhelm, Ludwig and Ernst Grabher (l. to r.) drove from village to village with horse and cart and traded primarily with fruit, potatoes and cabbage. Thus the brothers laid the foundations for the current family business 11er.
The 11er sauerkraut factory
Everything didn't always revolve around the terrific tuber for the 11er. Before the potato specialities arrived 11er produced sauerkraut in its own factory. Later on in the face of increasing demand from foodservice French fries were also produced. Due to their great success these eventually replaced the sauerkraut completely.
French fries on course for success
The advent of the 1070s was the beginning of a new era at 11er: The first French fries were produced. As a result of their huge success the production of French fries was expanded within a few years.
The first 11er cold store
It was not always as easy to store deep-frozen products as it is today. In contrast to the present day with its ultra-modern cold storage and refrigerated transportation things were significantly more complex at that time.
Back then 11er was already banking on innovation and cutting-edge technology and thus erected its first cold store in 1975.
1978 - 1979
11er enters the retail trade
It was only a matter of time before 11er French fries managed to make the leap from the restaurant onto the household plate.
At the end of the 1970s the tasty French fries were available from the supermarket for the first time.
Foundations for environmental protection
At that time it was already an aspiration of the owners to do something for the environment and set their store by regenerative energy. Thus the first biogas plant was commissioned and an effluent treatment plant installed.
Start of construction of the second 11er cold store
Needless to say as a result of the continuous growth in demand for 11er potato products it was also time to expand the storage facilities. With the construction of a second refrigerated warehouse as early as the mid-1980s 11er was already on the right track to becoming Austria's leading producer of potato specialities.
1988 – 1991
Making the most of the potato
Even at that time 11er was endeavouring to make the most of the potato. Hence with the establishment of the own speciality line in good time the foundations were laid for our current range of crispy rosti and fine croquettes.
Launch of a world first
With the introduction of an eco-system for edible oil at the start of the 1990s 11er created a world first. The new 11er-SENNA-ECO-SYSTEM functions as a dispensing unit - for oil only.
Being easy and convenient to operate it eliminated empty cans and their disposal. Thus one was able to take a further step along the path of environmental protection.
The Potato Service Company (KSG)
With establishment of the KSG we provided the 11er farmers with their own advisory centre. The duties of our potato specialists include providing advice for our long-term contract farmers and supporting and assisting them in the cultivation and harvesting of quality potatoes.
At the company site in Heimstetten the staff tend to our very own 11er seed potatoes. Storage of our crop in our own storage facility has also been the responsibility of our potato service company since the mid-1990s.
The 11er factory outlet
Those who don't necessarily want to go to the supermarket or wholesaler to purchase their crispy rosti or French fries can obtain them directly from the 11er factory outlet since 2003. Here you can get our 11er products and a lot more ... a visit is well worthwhile!
Energy saving through heat recovery
With the construction of a heat recovery plant we have taken another step closer to achieving our objective of environmental protection. For example it is possible to prepare 70,000 l of hot water using the heat from our production.
11er in new look
Through a complete relaunch of the 11er packaging we have brought a breath of fresh air to the refrigerated point of sale!
11er Climate Initiative
As a producer of frozen potato specialities, we depend on fertile soil, clean water and pure air, which is why we have always endeavoured to produce in as natural a way as possible. Since 2015, we have been actively engaged in climate protection and have since been building strongly on the pillars of avoiding and reducing CO2 emissions along our entire value chain. Carbon dioxide that we are unable to reduce and avoid has been offset by the purchase of climate protection certificates by the end of 2022. We look back on this with pride.
All current information on the 11 climate initiative is available here.
Saving up to 5,500 tonnes of CO2 per year
At 11er we have a clear environmental protection strategy. What began in the early 1980s with the construction of the first biogas plant developed to become the first 100% carbon neutral frozen potato specialities in the world.
The ground-breaking in May marked the start of the construction of a new, higher-capacity biogas plant at 11er. The company has consequently been able to convert all such production waste as potato peelings into fuel-quality biogas on its own premises since autumn 2016. The completion of the new facility has allowed the company to usefully recycle all residual materials and reduce its carbon footprint by up to 5,500 tonnes of CO2 a year!
The 11er energy cycle
The newly constructed biogas plant represented a milestone in progress towards CO2 neutrality and the energy recycling management. The residues from our production are converted into biomethane at the plant. We’ve already converted the first potato trucks to run on gas which allows us to utilise the methane we produce as fuel. These trucks travel several times a day to our potato warehouse and back again to Frastanz to deliver the fresh potatoes from which our potato specialities are made a short time later.
The 11er GENUSS BUS Food Truck
Good cuisine and top-quality street food is what the 11er GENUSS-BUS aims to achieve. Everything revolves around our extraordinary 11er potato specialities. Our Food Truck Team cooks modern street food out of love for pure tasting pleasure: best ingredients from the region without unnecessary kitsch and with a dash of Austrian charm.
The 11er Genuss Lädile Shop
The new 11er Genuss Lädile was opened in December 2018 directly next to the 11er factory in Frastanz, on the former site of the 11er factory sales outlet. The new design and the new shop concept mean that visitors can be inspired by the recent range that is full of regional delicacies and extraordinary 11er potato specialities.
11er Genuss Bus wins European Streetfood Award for Austria
In May 2019, our 11er Genuss Bus team took the national title at the Austrian Streetfood Awards in Vienna and thus also qualified for the European Streetfood Contest in Malmö, Sweden. Also in Malmö our chef team could convince: Our signature dish, the extraordinary 11er Alpendöner with the delicious PimpYourFries, made 1st place in the category "Best Vegetarian".
Deep-freezing with solar energy
Since April 2021, we have been using the sun to deep-freeze our golden-yellow 11 potato specialities. The PV system erected in April 2021 was expanded in October 2022.
On a total area of 9,200m², 2,518 PV panels were installed, which have an expected electricity yield of over 1,040,000 kWh. This electricity output could cover the annual electricity needs of 230 4-person households. The great added value: We at 11er need the energy exactly when the sun is most intense - during the day and in the warm spring and summer months. You can find more information about our climate protection initiative here.
Construction of the deep-freeze warehouse IV
A new, state-of-the-art and fully automated high-bay warehouse was built on a total area of 2,000 m2 on the existing premises. It has a storage capacity of 8,000 pallet spaces. With the construction of this deep-freeze warehouse, 11er is committing itself to the current business location and gaining independence and flexibility for the future.