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What does 100% carbon neutral mean?
As a producer of frozen potato specialities we are dependent upon fertile soil, pure water and clean air. That is why it is a matter of course for us that we make a stand to combat climate change and support environmental protection.
We want to act and have therefore taken the decision to ensure that production of our products is 100% carbon neutral from the potato field to the refrigerated point of sale at the retail outlet. Being a carbon neutral company means that we must continuously endeavour to avoid or reduce the CO2 emissions caused by our company.
The emissions which we cannot avoid or reduce we equalise through the purchase of carbon credits. Through the voluntary purchase of these credits we promote projects which support renewable energies, energy efficiency and many other CO2 emission reducing measures.
1
Avoidance
True to the motto "Better safe than sorry" we endeavour to avoid CO2 before it is actually created. For example we recycle potato skins from our production in our own biogas plant. We then utilize this natural gas for our own production processes.
2
Reduction
We are continually trying to reduce CO2 emissions by our company through the sustainable utilization of resources. In order to achieve this we have introduced a variety of measures. For example these include our own effluent treatment plant which helps us to reduce our consumption of water.
3
Compensation
What we cannot avoid or reduce we are able to compensate for. This is made by the purchase of CO2 credits. By this means we support various projects worldwide which are helping to compensate for global CO2 emissions.
Avoidance
In order to determine where we can avoid CO2 we began by measuring the accumulated CO2 emissions from the production of our products. For this purpose we have on the one hand analysed the entire path of our potatoes; that means from the field via transportation and processing of our potato specialities to their delivery to the refrigerated point of sale at the retail outlet.
and on the other all other sectors of our daily work such as inward and outward journeys of our employees, business travel, printed matter, cleaning materials and refrigerants etc. etc. etc. …
In all these sectors we endeavour to avoid CO2 from the outset. Irrespective of whether it involves carbon neutral stationery or the carbon neutral transportation of our products.
Reduction
In spite of all this though we do of course create CO2 when producing our potato specialities. There where we are unable to avoid emissions of the greenhouse gas we have taken various measures which assist us to reduce our CO2 emissions.
In our production we create a lot of heat when frying our potato specialities. With our own heat recovery plant we are able to heat up to 70.000 l of hot water for our production. Thus we are able to save on fossil fuels and reduce CO2 emissions when producing our crispy rosti, French fries or crispy croquettes.
Most of the electricity we purchase is hydroelectrically generated because it is a priority for us that our power requirements be covered by renewable sources.
With our effluent treatment plant we are not only able to reduce our own consumption of water but also utilize the treated water for our production again.
Get more information on our environmental management here.
Offsetting
Avoidance and reduction are extremely important but as far as we are concerned this is still not enough. We therefore compensate all CO2 emissions from our production process completely. This makes our 11er potato specialities 100 % carbon neutral.
The offsetting of CO2 is made by savings of the same amount of CO2 emitted being made at another place. This can happen anywhere in the world. Since we have only one atmosphere to protect it is immaterial where in the world CO2 savings are made.
Thus we support climate protection projects where e.g. without any support, coal-fired power stations creating enormous CO2 emissions would have to have been built. With the voluntary purchase of CO2 credits we contribute to reforesting or protection of forests from deforestation.
Nevertheless the most important aspect of CO2 credits is that those purchased must be "deactivated". This means taking them off the market so that they cannot be sold a second time. Only by this means can CO2 be genuinely offset. That is to say as long as one only purchases and holds carbon credits one does not contribute to offsetting greenhouse gas emissions. Hence we have already deactivated 100 % of our CO2 emissions credits for 2015. This means that as far as we are concerned not only is the production of every rosti and every croquette been 100 % carbon neutral but that their delivery onto the supermarket shelf is also carbon neutral.